Space Jam: A New Legacy combines the worlds of the NBA with Looney Tunes, and if you were expecting official merchandise to have a goofy flair, you’ll probably appreciate the collaboration between Xbox and Nike. The Xbox Wireless Controller and Sneakers set features a Road Runner vs. Wile E. Coyote theme inspired by Carnovirous Vulgaris’ endless pursuit of Accelerati Incredibilus.
This means the Xbox controller appears to be covered in animation cells from a classic Road Runner cartoon, while the Nike LeBron 18 Lows will mimic that colorful design in a way that might make pedantic sneaker fans swoon. .
According to Jason Petrie, Senior Shoe Designer at Nike on Xbox Wire, the shoe on the left features Wile E. in earth tones with a Nike logo that resembles an ACME-branded trap, while the shoe on the right features Road Runner with blue and yellow tones covering the Nike logo in clouds of dust.
The Xbox controller is meant to tie the whole theme together and complete the story, with memorable phrases etched into the side. The combo will be available via the Nike SNKRS app in the US on July 15, though you’ll likely have to move as fast as the Road Runner to guarantee a sale given how popular the sneaker market is. This is just one of many promotions from Space Jam ahead of the film’s July 16 release in theaters and on HBO Max.
A retro-styled beat-’em-up is exclusively available on Xbox Game Pass starting today and will be released as a free game in two weeks, while a trio of special-edition controllers will also be available.
Space Jam: A New Legacy is directed by Malcolm D. Lee and co-written by Juel Taylor, Tony Rettenmaier, Keenan Coogler and Terance Nance. The film’s cast includes LeBron James, Don Cheadle, Khris Davis, Sonequa Martin-Green, Cedric Joe, Jeff Bergman, Eric Bauza, and Zendaya.
You can also check out our list of the biggest movies yet to come in 2021.
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